To captivate users in today's competitive mobile landscape, developers must aim to create deeply immersive experiences. This demands going beyond simply offering content and instead focusing on creating a feeling of presence and immersion. Exploiting innovative technologies like augmented reality (AR), virtual reality (VR), and haptic feedback can

The ST Gallen Guimarães Conference 2023 served as a dynamic platform for exploring and sharing cutting-edge insights on innovation within the global business landscape. Delegates from diverse backgrounds, including entrepreneurs, converged to interact in insightful presentations. Key themes addressed at the conference included the effect of emerg